Yesterday, I went for the copywriting seminar conducted by Fadzuli, and boyyy…. it’s enlightening and very refreshing…. 🙂
Get to network with common minded Melayus like Suryadi, Syah, Badawi, Nawaz, Fahim, Melindah and many, more others… Its sooooo….gerek… hahahhhh…
It’s some kind like “law of attraction” these days that, generous people who shares the same passion, keep attracting to me, all the time….
Bro Hafihz, who is a genius in marketing, helped me in the restructuring of my whole blog and change my deep rooted concept and understanding on using the internet to better market and position myself, as a financial associate in Singapore.
Bro Samson, who is a Certified NLP trainer, helped me to reignite my passion and reinforce my belief that all things are possible.
Not forgetting, Abang Abu, with his never ending quest to help the Malay community transform into an exemplary ummah that many will be proud of.
Of course, there are many whom I love to meet in the future like Saiful, Diana Sabrain and many, many more successful entrepreneurs out there 🙂
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Alhamdulillah….
The seminar just comes at the right timing, as I am drafting my first book, “33 Common Questions, People Asked Me As A Financial Associate”. heheh…can steal some ideas to make my book interesting
In this very post that you are reading now, I will share with you the gist of wisdom, I manage to uncover while attending the mini workshop.
Actually, there’s a lot to be shared, but I prefer to concentrate on one…as the post might get very lengthy. 😛
First and foremost, Fadzuli shared that copywriting is the art of WRITING that enables reader’s mind to think and TRIGGER responses.
Different people have different TRIGGER points.
You have different TRIGGER points.
I have different TRIGGER points.
Everyone has different TRIGGER points.
The 8 Most COMMON TRIGGER POINTS are
1) Specificity
When you are specific, you increase believability.
Specifics carry more weight with your prospects.
Things like “I am a financial associate.”
“I am 23 years old.”
“I live in Singapore.”
All these, are specifics, that increase believability.
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2) Curiosity
Curiosity kills the cat but makes the marketer, a lot of money.
I love to create suspense and make people curious of my no hold bar frank opinion of life, when I post in this blog.
That is why you still continue to read and revisit my blog again and again. even though some detest with my opinions
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3) Reason WHY
Telling people the reason WHY YOU ARE DOING SOMETHING is one of the most powerful
influencers of human behavior.
Robert Cialdini, Ph.D. in his book “Influence: The Psychology of Persuasion” talks
about an experiment by Harvard social psychologist, Ellen Langer, that concluded
people like to have a reason for what they do.
My manager is a very good motivator.
She loves to say, “Helmi, you must do this because….
because….”
A lot of reasons created, that will propelled me to strive to achieve my goals.
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4) Scarcity
When you don’t have many of it, people tend to want it.
So when you want to offer something to readers of your blog, make it scarce. 🙂
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5) Fear
This is my own interpretation. When people fear of something, they will act IMMEDIATELY.
Example, one who is diagnose with heart problem, will IMMEDIATELY quit smoking, or maintain a healthy lifestyle, because they FEAR of the worst.
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6) Enthusiasm
Enthusiasm is contagious.
I guess, some people just act on what you propose, if they see you, so enthusiastic in what you propose.
Yup2… Enthusiasm plays a role. 🙂
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7) TELLING THE TRUTH
I find this relevant.
When I asked the top 1% of financial advisers in Singapore, on what makes them so successful.
They just told me, be truthful. Just tell you clients, the truth.
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8) Relations
When you mention names, it triggers the related party minds..hahahhh…I did mentioned names in this post right? 😛
Sometimes,my blog post remits unwanted responses, even i don’t mention names. who eat chili, they will feel the heat
I will like to thank Bro Fadzuli again for his sharing and hope, you, readers learn a thing or 2 in this post. :)
p.s. By the way, if you wish to discover a simple & halal way to create a positive monthly cashflow and calculate your net worth for FREE, then please click here…
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Salams,
Thanks for elaborating further on my points. I hope others will benefit from it too. 🙂
Fadzuli >>> Waalaikumsalam…
Sure…Thanks again for sharing 🙂